The world has its eyes fixed on New Zealand, as the extraordinary Aotearoa and its neighbour Australia are set to co-host the FIFA Women’s World Cup 2023, starting from July 20 to August 20. The event will span nine host cities including Auckland, Hamilton, Wellington, and Dunedin in New Zealand, promising not only high-quality football but also a tour of some of the most beautiful sights the countries have to offer.
New Zealand, known for its picturesque landscapes and natural beauty, has found a unique way to capture the attention of an estimated 1.5 billion fans across the globe as Tourism New Zealand launched ‘The Beautiful Game,’ a content series aimed at inspiring travel to Aotearoa and showcasing the country’s stunning locales.
And it’s fair to say they have succeeded.
Watch: The Beautiful Game
The beautiful game — played in the most beautiful place in the world.
The video highlights a full-sized temporary football pitch, which took six weeks to create by hand to abide by sustainability principles for a local schoolgirls’ match. But it’s not just any pitch — this one sits against the backdrop of the majestic Aoraki Mount Cook National Park.
Complementing the world’s most beautiful soccer pitch in New Zealand’s ‘The Beautiful Game’ campaign is the journey of a young girl and her football as she travels the inspiring landscapes of New Zealand to reach the beautiful game. The video frames the country’s remarkable locales, including Auckland, Hamilton, Rotorua, Gisborne, Taupō, Wellington, Nelson, Christchurch, Mackenzie, Queenstown, and Fiordland, in an inviting light.
René de Monchy, CEO of Tourism New Zealand, shared his enthusiasm for the initiative, highlighting the country’s iconic landscapes and sceneries as a key attraction for potential visitors. He emphasised the FIFA Women’s World Cup 2023 as the perfect opportunity to market New Zealand as a prime destination to a vast international audience. “With an estimated 1.5 billion people expected to tune in to watch the matches, we’re poised to showcase our nation’s beauty on a grand scale,” he said.
Watch: The Journey To The Beautiful Game (Full Video)
Build your ‘Beautiful Destinations Itinerary at newzealand.com.
Image Source: Tourism New Zealand